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Getting Kids to Get Their
Food Facts First

As part of its effort to combat childhood obesity, the Food and Drug Administration wanted to help tweens make better food choices by using the Nutrition Facts labels of food packages. With limited resources, we brokered a partnership with Cartoon Network and other agency partners to create "Spot the Block." The campaign empowers tweens to have a better handle on how much and what’s in the food they’re thinking about eating.

This award-winning program comes to life with animated messages just for tweens, online games and quizzes, and messaging to both parents and grassroots outreach to community groups encouraging them to use our tools to engage kids in their own neighborhoods.

Credit: CarrotNewYork