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Creating Champions for Change

How could the California Department of Public Health convince low-income moms that, not only did they need to take a more active role in the health of their families and communities, but that they could do so even with very limited resources?

To answer this question, we created Champions for Change, a campaign that focuses on empowering moms by showing them how other moms have achieved healthier results.

Champions for Change reaches over 10 million low-income Californians — more than 90 percent of California’s total low-income population — empowering them with inspiring stories about how they can become champions in their own homes, schools and neighborhoods.

Credits: Sol Design, Our Man in Havana, Runyon Saltzman & Einhorn, Cake Farm, Marketing by Design