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Bringing Generations Together
by Connecting Yesterdays
With Tomorrows

At Earth’s Elders, it is their purpose to bring our elders and youth together to enrich both their lives.

There are 40 million elders and 50 million youth in America. Now imagine: What if each one was connected? If in each community, every nursing home had a relationship with a school. If every disenfranchised youth could connect to an inspired senior. If every senior who felt marginalized experienced the joy of connecting to a child filled with the audacity of hope. Imagine how the quality of life could improve through the sharing of lives. Imagine how individual lives and whole communities could be strengthened.

Help us bring life together.

Earth’s Elders. Connecting Yesterdays With Tomorrows.

What started out as a single man on a mission, founder Jerry Friedman, is now evolving into a spirited collaborative of non-profits, corporations, government and respected citizens such as Harvard’s Robert Coles and former Surgeon General Joyce Elders, to raise the profile of issues concerning the treatment of our national treasures. Through a partnership with the Columbia University’s Bank Street College, a curriculum has also been created and is now being implemented to help create connections to a new generation.

We worked with Earth's Elders to help synthesize their mission, bring it to life with new messaging and to design a more effective website with tools and recommendations on how people could get involved in this issue.

Credit: Tod Seisser