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Reframing Our Relationship
With Our Environment

With environmental concerns reaching global proportions, we worked with the National Geographic Channel to create and launch a major initiative to inspire people to care about the Earth. The result was "Preserve Our Planet," an unprecedented, long-term, multi-platform effort to help Americans understand the issues of environmental conservation and global survival.

The goal was to reach out to viewers and present the facts; however, with many people growing weary of "green" messaging, National Geographic Channel needed to break through the clutter with more than a single program or theme week. Instead they presented an imaginative, wide-ranging array of special documentaries, PSAs, online campaigns and outreach projects that featured simple, insightful and careful messaging.

The Academy of Television Arts & Sciences’ Board of Governors voted to bestow its prestigious Governors Award to National Geographic Channel's "Preserve Our Planet Campaign” in 2008.